Behavioral barrier-based framework for selecting intervention measures toward sustainable plastic use and disposal

There is an urgent need to implement sustainable plastic use and disposal prevent further negative consequences. As it involves human behavior, intervention measures that induce individual behavioral changes are essential. While studies good practices rapidly increasing in this regard, there no guarantee one area will work equally well other areas. Therefore, policymakers require appropriate guidance choose suitable for their context. This study proposes a barrier-based framework (BBBF) aid selecting context-appropriate measures. The BBBF built on the assumption certain barriers people from making desirable changes. can help lowering inhibit disposal-related behaviors. includes generic list of derived possible integrate market-based, regulatory, approaches expedite identification critical corresponding Local stakeholders involved whole process reflect contextuality elicit context-specific measures, barriers. A application was developed tested Kyoto City, Japan. 1000 residents, two focus groups, 14 businesses, three city officials connected issue. Fifteen barrier types sixteen achieving City's four established policy targets were identified. All categorized per approach. feasibility proposed assessed by stakeholders.